40 Years
 About UsSupportContact UsBlogs
Faith and Values  
  Interactive Merchandising
& Display Projects
Audio & Video
Demonstration Tools
Intercoms for Drive-up
Customer Service
General Aviation
Ground Power

Let's Stay Connected

* indicates required field

Email Address *

First Name

Last Name

If you see this, don't enter anything into this field.

Why Let E-commerce Rule Shopping Tech?

Despite the pandemic, brick and mortar retail still holds one distinct advantage: in-person shopping. Thatís not to say we should cede digital technology to e-commerce! There are still plenty of opportunities to use tech in the physical store. Sure, shopping online may be the go-to method for finding the best deal, but the pandemic has shown that shoppers crave the in-store shopping experience.

How to outwit on-line comparative shopping

Digital signage gives you the chance to control the narrative when it comes to comparative shopping. Get out in front of the pack by presenting customers with the information they seek before they have to search for it. Interactive technology can be as simple as pressing a button, or waving your hand, to activate a compelling presentation on a specific product.

The vast majority of shoppers will return to your store if they have a positive shopping experience (State of Consumer Behavior 2021).

Three tips for getting the most out of POP technology

  1. Make it engaging. Shoppers are more attracted to interactive displays than passive, and they spend longer with the products.
  2. Make it easy. Donít over-complicate the process. Reduce it to a few simple actions Ė button presses, sensor triggers, or a few choices on a touchscreen.
  3. Make your point. If the advantages and appeal of your product are clear, customers wonít feel the need to do on-line comparisons. After all, one of the most appealing aspects of in-store shopping is the immediate gratification of carting off their new acquisitions.
Digital signage and your customers

Share this post

About UsSupportContact UsWebsite FeedbackEmploymentPrivacy
Audio Authority® Corporation, 2048 Mercer Road, Lexington, KY 40511-1071 USA
Toll Free USA and Canada: 800-322-8346 Phone: 859-233-4599 | Hours: M-F 8:30am to 5:00pm EDT
Copyright ©1996-2023 . All rights reserved. Proprietary content. May not be used without prior authorization.
 Toll-free US and Canada 800-322-8346